Nutella Wettbewerb

Design of the label

Task:

Design of the Here we go, here we go here we go… we are the champions ... That’s what we thought when we entered the Nutella competition. The goal was a new label as a special edition for the upcoming FIFA World Cup, to be designed by Nutella fans of the German Republic. Thus, we illustrated well into overtime, and created a football frieze that shows fans packed on top of each other on the soccer pitch. Ecstasy by pencil stroke. And upon the final whistle we only got the consolation prize: winner of hearts! dealing with the subject "nutella and football" for a special edition during the World Cup 2010.

Sector: Foods / Course: Illustration & Grafik-Design / Date: 2010 / Repertoire: Art Direction , Design Consulting , Illustration , Layout & Composition , Layout & Typography , Project Management , Screen , Scribble , Visual Communication / Notes: Competition Project team: Kinga Darsow & Ulla Egelhof /