Campaign Logo


The ZEG initiated a campaign with the motto "Ride from the heart" to increase awareness and encourage all to be respectful in traffic situations. The association invited different designers to create a logo, with the condition that the style of the design appeal mainly to families. My draft visualizes the motto and combines the heart and the mind in the right place, because accidents can be avoided when all participants pay more attention to each other on the streets of Germany.

Client: ZEG Zweirad-Einkaufs-Genossenschaft / Sector: Bicycle & traffic / Date: Autumn 2013 / Repertoire: Art Direction , Branding , Graphic Design , Logo Design / Notes: Pitch, Project team: Kinga & Sven Darsow /